Figma Rocketfuel
By
Matthew Scott

Figma is one of the most powerful design tools available, and while it’s not the answer to every project, it’s our go-to for rapid prototyping, scalable design systems, and high-speed collaboration. When we need to move fast, iterate efficiently, and seamlessly hand off designs to developers, Figma delivers.

So, how do we use Figma to work smarter? By pushing it to its limits.

Building Scalable Design Systems

At Woah Nelly, Figma is more than just a design tool—it’s the engine that powers our workflow. When speed and consistency matter, Figma enables us to build scalable design systems where UI elements remain structured, reusable, and adaptable.

Rather than creating components from scratch for every project, we develop component-driven UI systems that keep workflows efficient. A single button, input field, or card can be updated across an entire product in seconds, ensuring consistency without wasted effort.

Rapid Prototyping That Brings Ideas to Life

Beyond design systems, Figma is invaluable for prototyping. Before committing to development, we create clickable, interactive prototypes that allow us to test user flows, refine interactions, and validate concepts.

This is crucial for AI-powered platforms, fintech solutions, and other complex digital products where UX must be seamless. Using Smart Animate and interactive states, we bring interfaces to life before writing a single line of code, allowing clients to experience their product early and provide meaningful feedback.

Auto Layout: Smarter, Faster, and More Adaptive

Figma’s Auto Layout takes efficiency even further by ensuring designs adjust dynamically to different content variations and screen sizes. Instead of manually resizing elements, we use intelligent spacing and constraints to keep everything fluid.

This is particularly beneficial for multilingual platforms, where text expansion can often break a layout. With Figma, our designs scale effortlessly across devices and languages without endless manual tweaks.

Seamless Developer Handoff

When it's time to transition from design to development, Figma’s developer handoff tools make the process seamless. Our files are meticulously structured, allowing developers to inspect specs, extract assets, and access front-end-ready code snippets without friction.

A clean, well-organised Figma file significantly reduces development time by eliminating unnecessary back-and-forths, ensuring that what we design is accurately translated into code.

Knowing When Figma Isn’t the Right Tool

While Figma is incredibly powerful, we also know when not to use it. For high-fidelity motion design, we turn to After Effects or AI-powered video tools. For complex interactive prototypes, we rely on Webflow or coded solutions. And for large-scale 3D design, Figma simply isn’t built for the job.

We believe in using the right tool for the task, and when Figma is the best choice, we maximise its potential to deliver scalable, intuitive, and high-performing digital experiences.

Let’s Build Faster, Smarter, and Better

If you need high-speed, scalable UX/UI design that’s structured, adaptive, and developer-friendly, we’re ready to help. Whether it’s AI-powered platforms, complex SaaS applications, or product design at scale, we know how to use Figma to streamline workflows, create stunning interfaces, and bring ideas to life—fast.

Let’s talk about your next project—get in touch today.

The Woah Way
In 2025, every company needs to be a lean Product Studio and Content Powerhouse - while building AI into it's foundations. If you’re not developing, testing, and launching fast - while pushing out hundreds of pieces of content weekly - you’re falling behind.
WHAT WE DO
UX / UI
FLOW
Tiny Details. Massive Impact.
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🖌 Pixel-Perfect Design
⚡ Rapid Prototyping
📊 User-Centered Research
↕️Scalable Systems
🔄 Continuous Optimization
PRODUCT
SPRINT
Think Fast. Build Fast.
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🚀 Rapid development
⚡ Fast validation
📈 Data-driven decisions
🛠 Scalable builds
🔄 Continuous iteration
Content
FLOOD
Your Brand. Everywhere.
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🔥 High-volume creation
💥 Scroll-stopping visuals
📊 Data-led storytelling
🔁 Repurpose & amplify
🎤 Find your audience
WHO WE DO IT FOR
Healthtech
Saas
AI
Sport
Emerging Tech
Fintech
Consumer Products
WE WORK DIRECTLY WITH
A CEO of a £300m company
Entrepreneurs raising £2m+
Global Franchise Director
Premier League Sports teams
Startup Founders
CPO of a $1B consumer brand
And more
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